Masterclass | July 2 at 14:00 – 16:00 CET | German & English

AI BY THE END OF 2026 – FROM HYPE TO REAL BUSINESS VALUE

How can organizations turn AI into measurable value, while keeping costs, risks, and governance under control? By the end of 2026, it will become clear which companies have successfully integrated AI into their processes, decisions, and business models. This masterclass helps executives understand what AI can realistically deliver today, and how to move from experimentation to scalable business value.

Days

Hours

Minutes

Seconds

YOU WILL LEARN

The masterclass combines strategic perspective with practical implementation insights, covering both the current AI landscape and real-world examples from organizations already applying AI in practice.

What is hype versus what is already delivering value today

Which AI concepts matter most for executives and decision-makers

The role of technologies such as LLMs, SLMs, RAG, and agentic AI

Practical AI use cases across operations, decision-making, and customer interaction

The balance between innovation, governance, cost, and risk

Organizational readiness and responsible AI adoption

Realistic implementation challenges and lessons learned from practice

Get to know

OUR SPEAKERS

MARC DUCH

Marc Duch is a data, integration, and digitalization professional with extensive hands-on experience connecting business, technology, and execution. His background spans analytics and cloud platforms, machine learning, SaaS implementations, enterprise search, web performance optimization, and EDI/e-invoicing projects in supply chain environments.

With experience in presales, key account management, and as a former Director of Operations leading consulting teams and complex projects, Marc helps executives translate AI into practical business value while realistically assessing technical feasibility and organizational impact.

KELLY HANNEMANN

Kelly Hannemann is a data and AI professional who helps organizations turn AI into tangible business value. With experience as a BI specialist, data architect, and AI adoption manager, she combines technical expertise with strong business understanding.

Her background includes modern data platforms, Microsoft Fabric, Snowflake, analytics and visualization solutions, and AI adoption initiatives. Kelly specializes in translating AI capabilities into practical, value-driven use cases that support sustainable AI adoption.

Walkaway with insights on the most

IMPORTANT QUESTIONS ABOUT AI

Cost & ROI

Understand where AI creates measurable business value, how organizations can avoid unnecessary spending, and which investments are most likely to deliver sustainable returns.

Risk & Compliance

Explore the key risks of enterprise AI adoption, including data protection, compliance, reliability, and the importance of maintaining human oversight and accountability.

Governance & Organizational Readiness

Learn what organizations need in terms of governance, ownership, internal capabilities, and strategic alignment to scale AI responsibly.

Technology & Practical Feasibility

Understand which technologies are realistically viable today—from LLMs to RAG to agent-based AI—and how to distinguish viable use cases from mere demos.

Secure your free spot now!

Prepare Your Organization for the AI Reality of 2026! Join this masterclass to gain a clearer perspective on the opportunities, challenges, and practical realities of AI in business.