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OUR EVENTS
Explore events and webinars, where we share actionable insights and strategic perspectives to help you stay ahead, seize opportunities, and lead with confidence.

Online Masterclass | July 2, 2026 | 14:00 – 16:00 CET
AI BY THE END OF 2026 – FROM HYPE TO REAL BUSINESS VALUE
How can organizations turn AI into measurable value, while keeping costs, risks, and governance under control? By the end of 2026, it will become clear which companies have successfully integrated AI into their processes, decisions, and business models. Join our free online masterclass “AI by the end of 2026 – From Hype to Real Business Value” and discover how organizations can turn data into sustainable business value. Featuring insights from:
- Marc Duch – With a background in analytics, cloud platforms, machine learning, SaaS, enterprise search, web performance optimization, and EDI/e-invoicing solutions for supply chains, Marc bridges the gap between technology and business strategy. He helps executives identify where AI can create meaningful value, balancing innovation with realistic assessments of technical complexity, implementation challenges, and organizational readiness.
- Kelly Hannemann – Her background includes modern data platforms, Microsoft Fabric, Snowflake, analytics and visualization solutions, and AI adoption initiatives. Kelly specializes in translating AI capabilities into practical, value-driven use cases that support sustainable AI adoption.
This masterclass will be hosted primarily in German, with an English segment.

Webinar | June 18, 2026 | 15:00 – 16:00 CET
BECOME THE MASTER OF YOUR DATA
Becoming data-driven is not about implementing the latest tools. It starts with getting a number of fundamentals right, consistently, across the organization. Join our webinar “Become the Master of Your Data” and discover how organizations can turn data into sustainable business value. Featuring insights from:
- Erik Jan Hengstmengel – Author of the book “Mastering Data” and Managing Director at Conclusion Intelligence, specializing in digital transformation and data-driven business value.
- Prof. Dr. Heiko Beier – CEO of MORESOPHY, AI professor, and expert in scalable AI and business process automation with 20+ years of experience.

Webinar | October 22, 2025 | 14:00 – 15:00 CET
FROM DATA TO GROWTH
In fast-moving markets, relying on outdated reports wasn’t enough. dsm-firmenich transformed how it identified growth opportunities, optimized pricing and business strategies, and made faster, smarter decisions using AI-driven Market Insights.
During this webinar, the participants learned how combining internal and external data allowed dsm-firmenich to uncover hidden market opportunities, optimize customer strategies, and anticipate trends before the competition. Guido Vaassen, Senior Product Owner, shared real-world examples of how Market Insights reshaped their sales approach. The webinar demonstrated how predictive analytics turned complex data into actionable business outcomes.

Webinar | October 01, 2025 | 14:00 – 15:00 CET
FROM PREDICTION TO PREPAREDNESS
At Zuyderland Hospital, unpredictable patient inflow and rising operational pressures challenged staff and patient care. By adopting Intelligent Resource Planning (IRP), the hospital transformed uncertainty into foresight, avoiding capacity bottlenecks, optimizing staff allocation, and improving patient flow. With IRP, Zuyderland Hospital combines historical patient data, real-time signals, and predictive analytics to anticipate demand. This allows clinical teams to proactively align staff and bed capacity, reduce last-minute stress, and strengthen operational resilience.
During the webinar, Zuyderland Hospital demonstrated how it transformed complex patient flow challenges into actionable insights with IRP. Attendees discovered how predictive forecasting supported smarter decision-making, helped ensure that the right resources were available at the right place and time, and enhanced outcomes for both patients and staff.
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