{"id":45428,"date":"2026-06-05T14:32:55","date_gmt":"2026-06-05T13:32:55","guid":{"rendered":"https:\/\/conclusionintelligence.de\/?p=45428"},"modified":"2026-06-05T14:32:55","modified_gmt":"2026-06-05T13:32:55","slug":"expert-interview-become-the-master-of-your-data","status":"publish","type":"post","link":"https:\/\/conclusionintelligence.de\/de\/blog-de-2\/expert-interview-become-the-master-of-your-data","title":{"rendered":"Expert Interview: Become the Master of Your Data"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:50px;padding-right:0px;padding-bottom:0px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-0 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:15px;margin-bottom:15px;'><div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"font-size:40px;margin-top:15px;margin-bottom:15px;\"><h1 class=\"title-heading-left\" style=\"font-family:&quot;Montserrat&quot;;font-weight:500;margin:0;font-size:1em;color:#000000;\">Expert Interview: Become the Master of Your Data<\/h1><\/div><div class=\"fusion-text\"><p>Becoming truly data-driven requires much more than just tools or platforms. It requires a clear strategy, reliable data, strong leadership, and a culture in which data is an integral part of daily decision-making.<\/p>\n<p>In this interview, Erik Jan Hengstmengel, author of the book \u201cMastering Data\u201d (NL: Data de Baas, D: Datenkompetenz F\u00fcr die Unternehmensf\u00fchrung), shares his vision on what it truly means to take control of your data, from leadership and organizational change to governance, adoption, and long-term competitiveness. Together with data engineer Stan Wintraecken, who explains how these challenges manifest in practice, the conversation bridges the gap between strategic vision and practical implementation. The result is a practical and honest perspective on why so many data initiatives fail, what successful organizations do differently, and how companies can lay a scalable foundation for the future.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-1 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link) , .fusion-fullwidth.fusion-builder-row-1 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):before, .fusion-fullwidth.fusion-builder-row-1 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):after {color: #000000;}.fusion-fullwidth.fusion-builder-row-1 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover, .fusion-fullwidth.fusion-builder-row-1 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:before, .fusion-fullwidth.fusion-builder-row-1 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:after {color: #000000;}.fusion-fullwidth.fusion-builder-row-1 .pagination a.inactive:hover, .fusion-fullwidth.fusion-builder-row-1 .fusion-filters .fusion-filter.fusion-active a {border-color: #000000;}.fusion-fullwidth.fusion-builder-row-1 .pagination .current {border-color: #000000; background-color: #000000;}.fusion-fullwidth.fusion-builder-row-1 .fusion-filters .fusion-filter.fusion-active a, .fusion-fullwidth.fusion-builder-row-1 .fusion-date-and-formats .fusion-format-box, .fusion-fullwidth.fusion-builder-row-1 .fusion-popover, .fusion-fullwidth.fusion-builder-row-1 .tooltip-shortcode {color: #000000;}#main .fusion-fullwidth.fusion-builder-row-1 .post .blog-shortcode-post-title a:hover {color: #000000;}<\/style><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-1 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:15px;margin-bottom:15px;'><div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:24px;margin-top:15px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"font-family:&quot;Montserrat&quot;;font-weight:600;margin:0;font-size:1em;color:#e63232;\">Q: Everyone is talking about \u201cdata-driven\u201d work. What does that actually mean in practice for an organization?<\/h2><\/div><div class=\"fusion-text\"><p><em><strong>Erik Jan Hengstmengel: <\/strong>Being data-driven means using data to actively support decisions, processes, and daily operations across the organization. Employees should be able to ask \u201cWhere and how can we use data to perform better?\u201d and have access to reliable and understandable insights. This goes beyond dashboards or AI tools. It requires trust in data, clear ownership, and embedding insights into everyday workflows. Ultimately, it means making data a core part of how the organization creates value. <\/em><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-2 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:15px;margin-bottom:15px;'><div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:24px;margin-top:15px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"font-family:&quot;Montserrat&quot;;font-weight:600;margin:0;font-size:1em;color:#e63232;\">Q: In your experience as a data engineer, what does an organization\u2019s data environment typically look like before transformation or optimization efforts begin?<\/h2><\/div><div class=\"fusion-text\"><p><em><strong>Stan Wintraecken:<\/strong> I\u2019ve worked with organizations across a wide range of industries, and when it comes to data, I see the same pattern time and time again. To be honest, it&#8217;s almost never clean. Most organizations have built their data landscape over many years, so what you usually see is a mix of legacy systems, cloud applications, APIs, and reporting solutions that were never really designed to work together. A lot of the time, there\u2019s no single source of truth. KPI definitions differ between reports; ownership is unclear, and documentation is missing. In some cases, organizations already have a modern analytics platform in place, but the underlying foundation such as integration, governance, monitoring, still isn\u2019t there. So, in practice, data teams often spend more time fixing issues and tracing data than actually creating new insights. <\/em><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_2 fusion-builder-column-3 fusion-one-half fusion-column-first 1_2\"  style='margin-top:15px;margin-bottom:15px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;'><div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:24px;margin-top:15px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"font-family:&quot;Montserrat&quot;;font-weight:600;margin:0;font-size:1em;color:#e63232;\">Q: Technology is rarely the issue, so what actually causes data initiatives to fail?<\/h2><\/div><div class=\"fusion-text\"><p><em><strong>Erik Jan Hengstmengel:<\/strong> Most data initiatives fail because organizations focus too much on fragmented technology and too little on people, processes, and adoption. The real challenges are usually the lack of strategic alignment, poor data quality, unclear ownership, resistance to change, and of course governance requirements. Many organizations also start with isolated pilots that are never connected to long-term business value or embedded in an overall technology infrastructure. In reality, becoming data-driven is not primarily a technology transformation, it\u2019s an organizational transformation.<br \/>\n<\/em><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_2 fusion-builder-column-4 fusion-one-half fusion-column-last 1_2\"  style='margin-top:15px;margin-bottom:15px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );'><div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:24px;margin-top:15px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"font-family:&quot;Montserrat&quot;;font-weight:600;margin:0;font-size:1em;color:#e63232;\">Q: Trust in data is often a major barrier. What typically prevents organizations from trusting their data?<\/h2><\/div><div class=\"fusion-text\"><p><em><strong>Stan Wintraecken: <\/strong>The biggest issue is inconsistent metric definitions. When the same metric means different things across reports, it&#8217;s easy to lose trust. Undocumented transformations, spreadsheets, layered logic, and unclear ownership make it difficult to verify numbers, causing teams to create their own versions of the truth. The solution is a governed source of truth with documented definitions, lineage, transparency, and shared ownership between business stakeholders and engineers. <span class=\"NormalTextRun SCXW119680361 BCX0\" data-ccp-parastyle=\"Normal (Web)\">The real barriers are usually a lack of alignment, poor data quality, unclear ownership,\u00a0<\/span><span class=\"NormalTextRun SCXW119680361 BCX0\" data-ccp-parastyle=\"Normal (Web)\">and of course a fragmented technology platform<\/span><span class=\"NormalTextRun SCXW119680361 BCX0\" data-ccp-parastyle=\"Normal (Web)\">.\u00a0<\/span><\/em><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-2 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link) , .fusion-fullwidth.fusion-builder-row-2 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):before, .fusion-fullwidth.fusion-builder-row-2 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):after {color: #000000;}.fusion-fullwidth.fusion-builder-row-2 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover, .fusion-fullwidth.fusion-builder-row-2 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:before, .fusion-fullwidth.fusion-builder-row-2 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:after {color: #000000;}.fusion-fullwidth.fusion-builder-row-2 .pagination a.inactive:hover, .fusion-fullwidth.fusion-builder-row-2 .fusion-filters .fusion-filter.fusion-active a {border-color: #000000;}.fusion-fullwidth.fusion-builder-row-2 .pagination .current {border-color: #000000; background-color: #000000;}.fusion-fullwidth.fusion-builder-row-2 .fusion-filters .fusion-filter.fusion-active a, .fusion-fullwidth.fusion-builder-row-2 .fusion-date-and-formats .fusion-format-box, .fusion-fullwidth.fusion-builder-row-2 .fusion-popover, .fusion-fullwidth.fusion-builder-row-2 .tooltip-shortcode {color: #000000;}#main .fusion-fullwidth.fusion-builder-row-2 .post .blog-shortcode-post-title a:hover {color: #000000;}<\/style><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-5 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:15px;margin-bottom:15px;'><div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:24px;margin-top:15px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"font-family:&quot;Montserrat&quot;;font-weight:600;margin:0;font-size:1em;color:#e63232;\">Q: Even with the right foundations in place, adoption can still fail. What needs to change to truly embed data into daily decision-making?<\/h2><\/div><div class=\"fusion-text\"><p><em><strong>Erik Jan Hengstmengel:<\/strong> I think adoption only succeeds when data becomes part of how people think and work, instead of feeling like an extra reporting layer. That means organizations need to focus just as much on culture as on technology. Employees need to trust the data, understand its value, and have easy access to relevant insights in their daily work. Leadership is also extremely important. In my experience, when leaders actively use data in decision-making, the rest of the organization follows much more naturally. <\/em><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-3 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link) , .fusion-fullwidth.fusion-builder-row-3 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):before, .fusion-fullwidth.fusion-builder-row-3 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):after {color: #e63232;}.fusion-fullwidth.fusion-builder-row-3 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover, .fusion-fullwidth.fusion-builder-row-3 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:before, .fusion-fullwidth.fusion-builder-row-3 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:after {color: #e63232;}.fusion-fullwidth.fusion-builder-row-3 .pagination a.inactive:hover, .fusion-fullwidth.fusion-builder-row-3 .fusion-filters .fusion-filter.fusion-active a {border-color: #e63232;}.fusion-fullwidth.fusion-builder-row-3 .pagination .current {border-color: #e63232; background-color: #e63232;}.fusion-fullwidth.fusion-builder-row-3 .fusion-filters .fusion-filter.fusion-active a, .fusion-fullwidth.fusion-builder-row-3 .fusion-date-and-formats .fusion-format-box, .fusion-fullwidth.fusion-builder-row-3 .fusion-popover, .fusion-fullwidth.fusion-builder-row-3 .tooltip-shortcode {color: #e63232;}#main .fusion-fullwidth.fusion-builder-row-3 .post .blog-shortcode-post-title a:hover {color: #e63232;}<\/style><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-6 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:15px;margin-bottom:15px;'><div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:24px;margin-top:15px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"font-family:&quot;Montserrat&quot;;font-weight:600;margin:0;font-size:1em;color:#e63232;\">Q: As a data engineer, can you explain how a strong data foundation looks like in practice?<\/h2><\/div><div class=\"fusion-text\"><p><em><strong>Stan Wintraecken:<\/strong> For me, a strong foundation is mainly about structure and consistency. You want a setup where raw data flows into a curated layer with standardized definitions, and from there into analytics-ready datasets and dashboards. At the same time, good engineering practices like version control, CI\/CD, monitoring, and documentation should simply be standard. If that foundation is in place, organizations can deliver insights much faster and with a lot more confidence in the data. <\/em><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-4 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link) , .fusion-fullwidth.fusion-builder-row-4 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):before, .fusion-fullwidth.fusion-builder-row-4 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):after {color: #000000;}.fusion-fullwidth.fusion-builder-row-4 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover, .fusion-fullwidth.fusion-builder-row-4 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:before, .fusion-fullwidth.fusion-builder-row-4 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:after {color: #000000;}.fusion-fullwidth.fusion-builder-row-4 .pagination a.inactive:hover, .fusion-fullwidth.fusion-builder-row-4 .fusion-filters .fusion-filter.fusion-active a {border-color: #000000;}.fusion-fullwidth.fusion-builder-row-4 .pagination .current {border-color: #000000; background-color: #000000;}.fusion-fullwidth.fusion-builder-row-4 .fusion-filters .fusion-filter.fusion-active a, .fusion-fullwidth.fusion-builder-row-4 .fusion-date-and-formats .fusion-format-box, .fusion-fullwidth.fusion-builder-row-4 .fusion-popover, .fusion-fullwidth.fusion-builder-row-4 .tooltip-shortcode {color: #000000;}#main .fusion-fullwidth.fusion-builder-row-4 .post .blog-shortcode-post-title a:hover {color: #000000;}<\/style><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_2 fusion-builder-column-7 fusion-one-half fusion-column-first 1_2\"  style='margin-top:15px;margin-bottom:15px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;'><div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:24px;margin-top:15px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"font-family:&quot;Montserrat&quot;;font-weight:600;margin:0;font-size:1em;color:#e63232;\">Q: What does it truly mean to &#8222;become the master of your data&#8220; at an organizational level?<\/h2><\/div><div class=\"fusion-text\"><p><em><strong>Erik Jan Hengstmengel:<\/strong> In my opinion, becoming the master of your data means treating data as a strategic asset instead of just a byproduct of systems. It\u2019s about taking control over how data is managed, shared, and used across the organization. That requires a clear strategy, governance, trusted data, leadership commitment, and a culture where people actively use data in decision-making. And most importantly, it\u2019s not a one-time project. It\u2019s an organizational capability that continues to evolve over time. <\/em><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_2 fusion-builder-column-8 fusion-one-half fusion-column-last 1_2\"  style='margin-top:15px;margin-bottom:15px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );'><div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:24px;margin-top:15px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"font-family:&quot;Montserrat&quot;;font-weight:600;margin:0;font-size:1em;color:#e63232;\">Q: If a company wants to take control of its data, what are the first technical steps they should take?<\/h2><\/div><div class=\"fusion-text\"><p><em><strong>Stan Wintraecken: <\/strong>From my perspective, the first step is actually to define the architecture before building anything. A lot of organizations jump straight into dashboards or pipelines without thinking about how everything should fit together long term. After that, I\u2019d recommend starting small but structured. Set up the platform properly, implement standards like Git and CI\/CD early, and bring one important data source through the full process end-to-end. And honestly, involving the business early is just as important as the technology itself. Otherwise, you still end up with different interpretations of the same data. <\/em><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-5 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link) , .fusion-fullwidth.fusion-builder-row-5 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):before, .fusion-fullwidth.fusion-builder-row-5 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):after {color: #000000;}.fusion-fullwidth.fusion-builder-row-5 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover, .fusion-fullwidth.fusion-builder-row-5 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:before, .fusion-fullwidth.fusion-builder-row-5 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:after {color: #000000;}.fusion-fullwidth.fusion-builder-row-5 .pagination a.inactive:hover, .fusion-fullwidth.fusion-builder-row-5 .fusion-filters .fusion-filter.fusion-active a {border-color: #000000;}.fusion-fullwidth.fusion-builder-row-5 .pagination .current {border-color: #000000; background-color: #000000;}.fusion-fullwidth.fusion-builder-row-5 .fusion-filters .fusion-filter.fusion-active a, .fusion-fullwidth.fusion-builder-row-5 .fusion-date-and-formats .fusion-format-box, .fusion-fullwidth.fusion-builder-row-5 .fusion-popover, .fusion-fullwidth.fusion-builder-row-5 .tooltip-shortcode {color: #000000;}#main .fusion-fullwidth.fusion-builder-row-5 .post .blog-shortcode-post-title a:hover {color: #000000;}<\/style><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-9 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:15px;margin-bottom:15px;'><div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:24px;margin-top:15px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"font-family:&quot;Montserrat&quot;;font-weight:600;margin:0;font-size:1em;color:#e63232;\">Q: The gap between ambition and reality often becomes most visible when organizations try to scale. Why do so many organizations struggle to move from pilots to scalable, production-ready solutions?<\/h2><\/div><div class=\"fusion-text\"><p><em><strong>Erik Jan Hengstmengel:<\/strong> I think many organizations underestimate how different a pilot is from a scalable solution. A pilot is built to prove potential quickly, but scaling requires a solid infrastructure, governance, ownership, alignment, and long-term commitment. What often happens is that pilots remain isolated experiments instead of becoming part of a broader organizational and technology strategy. <\/em><\/p>\n<p><em><strong>Stan Wintraecken:<\/strong> Pilots are usually optimized for speed, not for scalability. Once you move toward production, suddenly things like security, monitoring, integration, and performance become critical. From my experience, the organizations that scale successfully are the ones that build a reusable foundation early and treat data products as long-term products, not one-off projects.<\/em><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-10 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:15px;margin-bottom:15px;'><div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:24px;margin-top:15px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"font-family:&quot;Montserrat&quot;;font-weight:600;margin:0;font-size:1em;color:#e63232;\">Q: Becoming data-driven is not just about today, but about staying competitive tomorrow. What will happen to organizations that fail to take control of their data in the next 3\u20135 years?<\/h2><\/div><div class=\"fusion-text\"><p><em><strong>Erik Jan Hengstmengel:<\/strong> In my opinion, organizations that fail to build a strong data and technology foundation will increasingly struggle to adapt and compete. Decision-making will stay slower and less transparent, while competitors move faster with AI and data-driven operations. The gap between organizations that can scale AI and those that cannot will grow very quickly. <\/em><\/p>\n<p><em><strong>Stan Wintraecken:<\/strong> From a technical perspective, I think the cost of fragmentation will only keep increasing. Organizations will remain dependent on vendors, struggle with inefficiencies, and stay stuck in pilots without real operational impact. A strong data foundation is no longer just about AI ambitions. It\u2019s what enables organizations to move faster, make better decisions, and stay competitive for the long term. <\/em><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-6 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link) , .fusion-fullwidth.fusion-builder-row-6 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):before, .fusion-fullwidth.fusion-builder-row-6 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):after {color: #000000;}.fusion-fullwidth.fusion-builder-row-6 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